My rug won’t lay flat. What do I do?

This is normal when you first receive your rug. Our rugs are extremely tough and durable. The backing is interlocked and dense so it wants to remain in it’s coiled position . This is the same way that the rug resists folding and curling up over time (like some lesser quality rugs are prone to do). The rug will typically loosen and lay flat within a day.